October 8, 2009
Think outside the bus
October 6, 2009
Donors Choose
October 4, 2009
Embrace the unfamiliar
October 1, 2009
Philanthropy 2.0
1) Practical Benefits: How does this brand improve my life?
2) Social Benefits: How does this brand help me make a difference in the world?
3) Tribal Benefits: How does this brand connect me to a community that shares my values?
In this age of radical transparency, nonprofit organizations must show how they live their values in every action and interaction. By engaging the new consumer, yesterday’s nonprofit brands can move from legacy to leadership and become tomorrow’s passion brands. Demonstrating personal relevance, driving social impact and mobilizing a community of true believers ensures that consumers share in the conversation, help spark innovation and change the world.
You can check out the rest of their findings here.
Thanks ejewishphilanthropy for bringing this research to my attention.