Working with Jewish non-profits has exposed me to the wonderful and not-so-wonderful traits of many of these organizations. Of the latter category, one of the more common faults is a failure to truly appreciate their audience. So I ask you:
How well do you relate to your donors, clients, or potential customers? Do you understand their needs and interests?
Like most organizations, sometimes you probably feel like you're just not getting through to them. What can you do? Elie Rosenfeld, COO of the Joseph Jacobs Agency gives some solid, big picture advice on how to make yourself relevant to your desired audience.
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